Fireball Cinnamon Whisky Liqueur 700ml

Fireball has a strong cinnamon taste that is best served in a shot. Both hot and cold, smooth yet with a bite, and sweet but spicy.

Tastes like heaven, burns like hell. Drinking Fireball is described by Fireball themselves as “just imagine what it’s like to get a Chuck Norris roundhouse kick to the face if his legs were on fire and tasted like cinnamon”. Fireball whisky liqueur was created in the mid-80’s in Canada. Based on Canadian whisky with natural cinnamon flavours without the sweetness you would expect from a liqueur. 

Fireball Whisky has come a long way since its original introduction as Dr. McGillicuddy’s Fireball Cinnamon Whisky in the mid 1980s. It was not until the product had been bought out by the Sazerac company, famous for its “highest of the high”-end whiskies, that the newly-named Fireball Whisky really started to take off.

Fireball does not rely on subtlety to sell. The company urges those who have not tried it to imagine what it feels like to stand face to face with a fire breathing dragon who just ate a barrel full of spicy cinnamon. The double dog dare you approach to marketing a product with an intensely rich and spicy flavour profile has worked well for Fireball.

Nor does the whisky rely only on gimmicks to sell. It delivers a high quality product that appeals to a wide audience. What it lacks in deep distilling tradition, it makes up for in versatility and booming popularity. Fireball’s distinctive cinnamon burn makes it a natural for mixing. The company itself suggests several ways to combine it with other beverages and flavours to form delicious combinations. Some even use it to create a decadent and spicy eggnog for the holidays.

Ready to take on the dragon? Order your Fireball Whisky today. As the company advises, ‘live it, love it, shoot it – whatever happens next is up to you’.